The View report records every opening of the event page. Cross-checked with the Conversion report it tells you which sources bring traffic and which ones bring purchases.
At a glance
- Where: Event dashboard → View report tab, or the Go to view report link in the Conversion Views card. The title is Report view event #… - N results (browser tab: Event view report).
- Permissions: View event analytics. For a Promoter the report is always empty: views cannot be attributed to a channel. The Event views card on the dashboard requires View event views instead.
- What you get: two breakdown charts and the paginated list of the views.
Step by step
- Open the report. From the dashboard choose the View report tab. What you see: at the top the Referrals and Device charts, then the filter bar and the table.
- Filter by date. The main field of the bar is Filter by date (date picker): choose the day and press Search; the Back button clears it.
- Use the advanced filters. Under More filters you find Guest filter (Guest = visitor who is not signed in, Registered = user with an account), Filter referrals (TikTok, Instagram, Facebook, Resident Advisor, Google, Brevo, Nightify, Other) and Filter devices (Web, Mobile, Android app, iOS app).
- Read the columns. Date/Time, Referrer (coloured badge of the source), User (e-mail or Guest), IP and Device.
- Browse the pages. 50 rows per page with Page N of M.
Fields and options
| Column | What it means | Rules |
|---|---|---|
| Date/Time | Moment of the view. | Can be filtered with Filter by date. |
| Referrer | Where the visit comes from. | The recognised sources are TikTok, Instagram, Facebook, Resident Advisor, Google and Brevo (the e-mails sent with Brevo); if the source is internal or the browser did not send it, Nightify appears; a site that is not recognised is shown with the name of its domain. |
| User | Who visited. | Guest if not signed in; e-mail masked as Hidden without marketing consent. |
| IP | Network address of the visitor. | |
| Device | Type of device. | Web, Mobile, Android app, iOS app. |
What happens next
- The report is read-only; the Referrals and Device charts always summarise the whole event, not the current page.
Messages and errors
| Message | Why it appears | What to do |
|---|---|---|
| No views found. | No row matches the filters, nobody has opened the page yet, or you are a Promoter. | Press Back; if you are a Promoter use the Event views card on the dashboard, if your role shows it. |
| Many rows with Referrer = Nightify | Internal visits (search, home page, direct shares) or a browser that does not send the source. | To track your campaigns use tracking channels with dedicated links and read the Conversion report. |
Special cases
- Many views from one source and few sales: compare it with the Conversion report filtered by channel: that source deserves a different message or a different audience.
- Mobile or app is dominant: take care of the square image and of the short description of the event.
- Peak of views with no referral: it usually corresponds to direct shares (chats, messages).
Rules and limits
- The report counts openings of the page, not people: the same person can generate several rows.
- 50 rows per page; the Other filter collects the sources that are not recognised.
Related articles
- Conversion report
- The event dashboard
- Create a tracking channel for promoters and campaigns