Paid promotions increase the visibility of an already published event: the Featured badge on the cards, priority in search results and in lists sorted by relevance, presence among similar events and, with the push options, a notification on your fans’ phones. You set them up from the event dashboard, you pay online and they start immediately or on the date you choose.
At a glance
- Where: event dashboard → Promote event button (it appears only if the event is published with public visibility), or organization console → Event promotion → Promote on the event row. The page is titled Promote event #… with the subtitle Increase your event visibility.
- Permissions: View events and Manage event marketing on the organization that owns the event (both included in the Administrator role; the Promoter role does not have them).
- What you get: a promotion order with package, options, period and audience; after payment the promotion shows as Active or Scheduled.
- Cost: the packages and three of the options are charged per day; the two push options are charged in blocks of 100 users. The Total is always visible at the bottom of the page before you go on.
Before you start
- The event must be approved and published with public visibility: otherwise the button does not appear and the page shows Promotions are available only while the event is published with public visibility.
- At least one purchasable day must be left before the date of the event: if the window is closed, This event no longer has a purchasable promotion window. appears.
- Decide your goal in advance: being recognized (badge), climbing the results (boost), reaching people who already attended or who are near the venue (push).
Step by step
- Open the page. From the event dashboard press Promote event. What you see: at the top the Promotion period section with the From today until the event date mode, the summary From … to … and the Customize button; below, the three package cards. If the event already has an active or scheduled promotion, the Active promotion box appears with the text This event already has an active or scheduled promotion. You can purchase only services and periods that add new visibility.
- Choose a package. Each card shows the name (Base, Standard, Premium), a subtitle (A small push, Get noticed, Maximum reach), an information icon with the explanation of the service, the price in the format From amount per day, the Until the event date chip and the list of features with a check (included) or a cross (not included). Press Choose on the card: the button becomes Cancel, which deselects it. The Premium card carries the Most requested ribbon. You can also choose no package at all and buy options only.
- Add the options. In the Other options section each row shows the name, a short description, an information icon, the price with its unit (per day or per 100 users), a chip and the Add button. If the package you chose or a promotion already active covers that service, the button shows Already included and the option cannot be selected; if a push option has no recipients the button shows Not available. The chip of the daily options is Until the event date; the push one shows the number of recipients in the format … users and, while the count is running, Calculating audience….
- Set the period and the audience. With Customize (or with the chip of a single service) you choose the start date and the number of days; with the push chip you choose how many users to reach. The full procedure is in the article about the period and the audience.
- Check the total. The bar at the bottom shows Total and, underneath, the calculation: for example … × … days until the event or … × … selected days. The Continue button stays disabled until you have selected at least one service.
- Go on. Press Continue. Result: the promotion order is created and the payment page opens with the Payment summary; from that moment you have two hours to pay (see the article about paying).
Fields and options
| Service | What it does | Price shown on the page |
|---|---|---|
| Base (A small push) | Applies the Featured badge to the event on the screens where the badge is shown; it does not add a position boost in the results. Features listed: "Featured" badge applied to the event, Up to 50% more views; Maximum visibility is crossed out. | €1.44 per day |
| Standard (Get noticed) | Raises the priority of the event in the results and in the lists sorted by relevance (searches by city, category, date or text); it does not apply the badge. Features: Event boosted to the top of results, Up to 90% more views; Maximum visibility is crossed out. | €2.04 per day |
| Premium (Maximum reach, Most requested ribbon) | Combines the boost in the results with the Featured badge and the presence among similar events; the canonical homepage ranking stays unchanged. Features: Top result boost + "Featured" badge, Up to 200% more views, Maximum visibility. | €2.78 per day |
| Urgent boost to the top of results (Until the event date) | A stronger priority in the results than the one given by Standard, useful to concentrate visibility on people who are looking for similar events in the same city, category or time window. | €2.29 per day |
| Featured badge until the event date (Shows the Featured badge) | Applies the badge and includes the event in the rail of featured events; the position is still determined by the canonical ranking. | €2.84 per day |
| Featured in similar events until the event date (Appears in other events) | Shows the event in the sections of similar events and among the events linked by city, category or interest. | €1.29 per day |
| Push to past event attendees | Send a notification to users who attended past events from this organization. Only to users with marketing consent and push notifications turned on. | €7.99 per 100 users |
| Push to users near the event | Send a notification to users within range of the event location. Proximity is estimated from the recent positions of the users; only to users with marketing consent and push notifications turned on. | €7.99 per 100 users |
What happens next
- After Continue the order stays awaiting payment for two hours; until you pay, nothing changes on the event.
- Once the payment is confirmed the dashboard shows the Event in promotion banner (or Scheduled promotion if the start date is in the future) and the Event promotion page lists the promotion under Active promotions.
- The push notifications, if you bought them, reach the recipients with the title Event not to miss and a text that invites them to discover the details and book, with the name of the event.
Messages and errors
| Message | Why it appears | What to do |
|---|---|---|
| Promotions are available only while the event is published with public visibility. | The event is a draft, under review, private or no longer public. | Publish the event with public visibility and open the page again. |
| This event no longer has a purchasable promotion window. | The date of the event has passed or no purchasable day is left. | No action is possible on this event. |
| This selection overlaps an equivalent or already included promotion. Choose a service or period that adds new visibility. | You selected services or days already covered by a paid or scheduled promotion. | Choose a different service or a period that is not covered yet. |
| Unable to create the promotion order. Check that the schema is installed and the event date is in the future. | The request is not valid (for example an inconsistent period or audience) or the date of the event is no longer in the future. | Reload the page, repeat the selection and check the date of the event; if the problem persists contact support. |
| The promotion and promotion order tables are not installed yet. Apply the SQL script before activating promotions. | The feature is not enabled yet on the installation. | Contact Nightify support. |
| Active promotion | Information box: an active or scheduled promotion already exists on this event. | Add only services or days that bring new visibility. |
Special cases
- Event no longer public after the order. If the event stops being public while the order is awaiting payment, the order is cancelled automatically when the payment page is opened again.
- Options only. You can buy one or more options without a package; with the Premium package the options already covered show Already included.
- Push without recipients. If the audience is zero the button is Not available and the option cannot be added; if the count fails the chip shows Audience unavailable.
- Series and multiple dates. Promotions are per single event: for a series activate one for each event.
Rules and limits
- The visibility estimates are indicative: Additional views are indicative and depend on interest, searches, position, and event date.
- Prices are in euros, per day or per block of 100 users, and they are the ones shown on the page at the moment of purchase.
- A promotion cannot extend beyond the date of the event.
- With a promotion already active or scheduled you can purchase only additional services or periods.
Related articles
- Choose the period and audience of the promotion
- Pay for and activate a promotion
- The organization’s Event promotion page