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Plant grew up in music from a very young age, starting at 15 with freestyle contests and publishing his first singles shortly after. In 2018 he moves often to Milan, where he collaborates with Jack Out ("Better Days") and with Theo, with whom he signs "Sadlife", a track that anticipates a new artistic direction. In 2019 he founded with Theo and Fiks the collective La Sad, which releases the debut album "I'm in the sad" in January 2021, followed by sold-out tours throughout Italy. The trio then makes it to Sanremo 2024 with "Self-destructive", written together with Riccardo Zanotti, and releases the second album "I Hate Sad", with guests Rose Villain, Pinguini Tattici Nucleari, Articolo 31, Naska and Donatella Rettore. After the latest tour (January 2025), the group stops and the three embark on solo paths. Plant defines a new identity of writing that will flow into his first solo album, coming out in late 2025.